We create a sustainable competitive advantage for our clients and Harbor Real Estate by creating the world standard for market knowledge and applying that knowledge through research and consulting for the benefit of our clients.
Our research team is made up of highly experienced and specialized qualitative and quantitative designated research specialists and consultants. Our research team goes through a rigorous training program that goes beyond anything offered in the industry. This investment in our team's knowledge enables us to deliver the highest possible standards in customer service and product delivery.
Our research services include:
- Market research studies
- Demand & supply analysis
- Market and consumer dynamics & trends
- Gap and opportunity mapping
- Marketing research studies
- Buyer/ stakeholder mapping and profiling
- Revenue forecasting through USP testing
- Price elasticity analysis
- Competitive analysis
- Customer Relationship Management analysis
- Media analysis
- Brand positioning assessment & equity tracking
- Advertising and communication testing
- Research Auditing services
- Field work auditing and supervision
- Validation of research outcomes and analysis
Knowledge formed by qualified research is the heart of our business. Harbor undertakes tailored and bespoke research to provide fact-based and strategic decisions to ensure our investors are positioned one step ahead of the market and our institutional clients are always leading their competitors.