Harbor Real Estate provides industry leading project marketing and consulting services throughout the UAE. With our team of highly specialized and experienced real estate and marketing professionals, Harbor's Real Estate Marketing Division has become a leading provider of project marketing and consulting services. At Harbor Real Estate, our objective is to design and successfully execute exciting, intelligent and relevant strategic marketing programs that deliver measurable results. By utilizing our unequalled network of contacts and our exceptionally experienced team of sales, marketing and real estate professionals, Harbor's Real Estate Marketing team is unrivalled by traditional regional or national marketing companies.
Our integrated marketing services include:
- Strategy formation and deployment
- Pricing and revenue maximization strategies (i.e. skimming, penetration or comparable pricing strategy)
- Holistic Agent's Relationship Programs
- Integrated brand communication strategies
- Brand identity and architecture creation and deployment
- Experiential and destination marketing strategies
- Push & Pull marketing strategies
- Comprehensive communication channel strategies
- Brand auditing and communication optimization strategies
- Demand optimization strategies
- Sales targets setting and revenue realization
- Purchase cycle/ touch points planning and optimization
When it comes to marketing communication, we specialize in developing ideas that reach the desired audiences in the most efficient and effective manner. With specialists in strategic planning, research, branding, advertising, PR, digital and design under one roof, we are able to offer deliver integrated communication services.
We start by thoroughly investigating the brand and the world of the customer. We distill this information into key insights which help us develop the ideas to drive the communication. And finally we measure the impact of the campaign to ensure we’re headed in the right direction. Our real estate marketing communication services include:
Branding
- Brand architecture
- Brand identity / Logo development
- Holistic brand guidelines development
- Branding strategy
- Insight - brand and consumer
- Market analysis
- Trends
- Customer identification
- Positioning
- Brand name development
- Marketing and communications strategy
Advertising
- Print
- Radio
- Outdoor
- Ambient
- Television
Public Relations
- Public Relations
- Crisis Management
- Media Relations
- Corporate Communication Tools
- Social Responsibility
- Media Monitoring
Digital
- Email marketing
- Web development
- Web hosting
- Digital media & search marketing
- Social media
